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2017 Wrap Up

Wrap Up 2017:

Welcome to year #5 for Above the Coals BBQ/Grill Seasonings! I’ve always enjoyed the yearly wrap up, so let’s dig in!

I think back to 2012/2013 when the conversation started about making my own seasoning and I NEVER in a million years would have believed that we’d be in year # 5 with revenues on the rise and the customer base expanding. Here is a current state of the union and where we are headed in 2018!

Retail:

So many factors come into play when we decide what direction to go in with retail. The one major aspect that we see changing is….shipping. The USPS and ALL major carriers have raised their pricing on shipments that are overnight, ground, Priority or First Class. It doesn’t make us happy to say that we are going back to prices with shipping. Sorry. (But, I have a solution.)

My solution to continue to grow our business is to offer monthly incentives in different ways to offset the increase in shipping and to throw in a little “extra.” For instance, some months (and we’ll do something every month this year and see how it goes), we’ll do monthly coupon codes for a % off your entire order. Also, we’ll be throwing in some “extra” at above the retail price so you’ll make out better in the end. In addition, I want to put in some extra products on certain months. So, if you spend a certain amount, you’ll get (X) product free with your order. I know that as our company has grown, so have the quantities that customers are buying. With that said, I’ll be featuring “extra quantities” over and above what you order on some months! So, there may be a month that you order a pound of Classic and you get 1.5 pounds or more! I feel better knowing that the customers that we serve and will serve will be getting a superior value and service for your money!

Wholesale:

Wow…there is a lot to be said here…But I won’t bore you. (It’s a wrap up, not a novel.)

The past year has seen a few new customers that have done great with our products in their retail delis, butcher shops and catering businesses. As of now, we are on our 3rd menu change at Taphouse 15 in Jefferson, NJ. They’re using our seasonings and craft mustards that we distribute to enhance their menu items. The feedback has been great and we’d love to be on more menus.  Meanwhile in Missouri, yes MO (you didn’t read that wrong), Above the Coals is on the menu at Mount Carmel Senior Living in O’Fallon, MO under Chef Mark Rodriguez. We’ve been working with them for almost a year at this point.

We want to thank all our partners who have chosen us to be on their menus and also on their shelves. We are very excited to see where our wholesale business goes in ’18.

If you want to bring in quality products that offer a nice margin and also a distributed line of  mustards, please email us via the “contact us” tab and let’s get some product in your stores!

New Products:

Yes, I’ve already started. I can’t say what it is, but the few people that have tried it locally say that it’s super tasty and has amazing flavors. Flavors that we haven’t used in the past. Also, it isn’t red…no paprika, no smoked paprika…nada…

Pepper powder is coming to the website soon. No ETA at this point, but it will be a web only product we are thinking.

Dried peppers will be available as well. We’ll be selling the same peppers that we grow, dehydrate and grind up to add to our blends. Again, a web only product. No ETA as well.

Sauce…no comment at this time.

Be on the look out via our Facebook, G+, Twitter and Instagram pages for updates on what we are doing as well as monthly offers and specials.

As we wrap up 2017 and head into 2018, we wouldn’t be where we are today without the loyal support of our customers (retail and wholesale). Thank you very much and may 2018 bring you peace and prosperity as well!

Chris and Beth

Where can you find us?

Pennington Quality Market 
Pennington, NJ

Taphouse 15 
Jefferson, NJ

oKaysions Katering
Alpha, NJ

Mount Carmel Senior Living
O’Fallon, MO

Arctic Foods
Washington, NJ

Barry’s Appliance and TV
Bridgewater, NJ

Rath’s Deli
Stewartsville, NJ

Advanced Spring Ordering – Signature Classic

From January 1st to March 31st we are offering a case pack of 36 Signature Classic for the price of 30 shakers (1/2 case free!) and a case pack of 72 for the price of 60 shakers (Free case!!) For more info, contact us via the “Contact us” tab. First shipment is COD for all new retailers. Offer is available to all wholesale accounts.
wholesale shipping

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Friends and Family Sales Event

April showers bring…

…a great sale to start off the month of May. With the monsoon in the Northeast gone and the warmer temps coming in, we are excited about the Spring and Summer. It can only mean one thing…Grill Season is now open! We have talked to many of you who are getting the yard in order, planting some flowers, buying gas for the mower…and all that good stuff! Oh yeah, and getting the grill ready for cooking outdoors and enjoying the season.

The 617 LabelAlong with the sales event

We are currently running a “guess the weight” contest for someone to win some “617” seasoning. If you aren’t familiar with The 617, take a look here on the website after ready the blog. You can check out the contest and “Like” our page on Facebook here.

For a shortcut to our latest email – (click on the picture of The 617  and it will direct you to the latest email that was sent out with our current sale offering!)

Email list

Over the past few days we have encouraged friends and friends of friends to sign up for our email list. We don’t email often, but when we do, the offer is always very good. Sign up today (in the right sidebar) and never miss a thing from Above the Coals BBQ/Grill Seasonings.

In other news!

We are offering Master Cases (8) boxes of 12 shakers (total 96) of our Signature Classic, Carolina Heat Wave and El Toro seasoning for retail customers who are interested in carrying our product. To inquire, email sales@abovethecoals.com

Have a great weekend and grill on!!

Chris