Building a Business
Since our launch last year in April, we have been very pleased with the amount of chatter and referrals that we get from current customers. But, we are always looking for more. With all the grills that I see perched on decks when I am out and about, all I can think is that we should be in that spice rack or cupboard in that home.
Building a business isn’t an overnight thing. We know that and our strategy has always been to proceed with caution and make great calculated moves with launch dates, new recipes, and also how we approach social media. We’re excited about 2014, and we are asking for your help to spread the word.
Social Media Strategy
Our strategy has always been to “show you” what we are doing and how it impacts how the product works. We have accomplished this through pictures, videos, and of course, Google +, Facebook, Twitter, and our mailing list. Despite the fact that we have experienced this current Arctic chill, there are days in the Winter where the temps are suitable to get out and cook, and we are looking forward to getting to the smoker/grill and getting more content out there.
We also impress upon you to use our product inside the home when you are baking in the oven. Above the Coals goes beyond just the grill!
There’s more to just our online social media, so take it offline and tell someone about us!
ATC has been off to a great start to 2014 with our first few orders being new customers and repeats, as well as a shipment to the U.K. We want more. We know that all 7 seasonings are great and some are favorites of some and some are not, but we are asking you to tell someone that you know that we exist. We want your neighbor to post on our social sites how much they love the product and have you think to yourself…”I sent him/her there!”
As a test, till the 31st of this month (January), Above the Coals BBQ is offering a free 3 ounces to anyone who refers a NEW customer to us and they complete a purchase of at least 10 oz or more. The same discounts apply for the referred person. They can use “frozen20” for 20% off site wide and “Like” us on Facebook or circle us on Google + to see the other incentives offered for the month.
When the NEW customer orders, please indicate at checkout who the person is who referred you and we’ll send them a free 3 ounces of one of the following. Please indicate a contact source for the person who sent you so we can get the 3 ounces to them that they like.
- Signature Classic
- 2 Alarm
- The 617
- Carolina Heat Wave
- El Toro
Follow us on Facebook, Twitter, Instagram, and Google + as well!
Thank you again for your ongoing support and we look forward to building this customer base together (while sending out referral seasoning!)