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The Boston Marathon and The 617

Anniversaries

It’s been a year since the horrible tragedy happened in Boston and the release of our “617” seasoning, which was released the morning of the race.

Growing up in Boston, and walking Boylston St. over and over again when I worked in the city, and as a visitor, you can only understand how much a tragedy hits home when it’s the city you love. Today we celebrate the anniversary of “The 617”, without forgetting what happened a year ago today.

617 Strong

The 617 Burger

Being released just a few days after launching our brand, The 617 has always had great commentary for the array of flavors to the fresh dehydrated jalapenos. We love this seasoning and what it does for our chicken, pork, beef, and our famous “617 burgers.” In honor of our anniversary of the release of the seasoning, The 617 will be available on sale on the website and at our Square Marketplace from now till Marathon Monday ( 4/21/14) at 10 pm EST. No coupon codes are required to get the sale price.

This is a great time to pick up some of this delicious seasoning and try all the different ways you can enhance your food! It works great in the oven, as well as on the grill or smoker.

Here are some direct links to where you can pick up some “617!”

The 617 and brats

The 617 Food Pouches on Square

The 617 Shaker on Square

The 617 Label

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Year of the habanero?

habaneroHave you tried our El Toro?

We truly believe this year is the “Year of the habanero!” With all the searches that are being done on the web for habanero (s), how could it not be? Right before the holidays, Above the Coals started to produce a very tasty seasoning called El Toro. This is our version of the habanero based seasoning that we are starting with. This seasoning has a full amount of flavor with hints of sweetness and a touch of salt without sacrificing the flavor of your food.

A small percentage of tasters were asking for “more heat” and Above the Coals decided to ramp up the amount that we use in each handcrafted batch. We decided this brand would be called “Lavanero.” This seasoning has 50% more habanero used in it.

Both are available on our Square Marketplace site and here on www.abovethecoals.com with a 20% discount by using “love20” at checkout. 

Warm up with some seasoning that packs either a little heat, or a lot! Get some today!

El Toro on our Square Marketplace!

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Referral Month

Building a Business

Referral

Since our launch last year in April, we have been very pleased with the amount of chatter and referrals that we get from current customers. But, we are always looking for more. With all the grills that I see perched on decks when I am out and about, all I can think is that we should be in that spice rack or cupboard in that home. 

Building a business isn’t an overnight thing. We know that and our strategy has always been to proceed with caution and make great calculated moves with launch dates, new recipes, and also how we approach social media. We’re excited about 2014, and we are asking for your help to spread the word.

Social Media Strategy

Our strategy has always been to “show you” what we are doing and how it impacts how the product works. We have accomplished this through pictures, videos, and of course, Google +, Facebook, Twitter, and our mailing list. Despite the fact that we have experienced this current Arctic chill, there are days in the Winter where the temps are suitable to get out and cook, and we are looking forward to getting to the smoker/grill and getting more content out there.

We also impress upon you to use our product inside the home when you are baking in the oven. Above the Coals goes beyond just the grill!

There’s more to just our online social media, so take it offline and tell someone about us!

Referral Month

referral

ATC has been off to a great start to 2014 with our first few orders being new customers and repeats, as well as a shipment to the U.K. We want more. We know that all 7 seasonings are great and some are favorites of some and some are not, but we are asking you to tell someone that you know that we exist. We want your neighbor to post on our social sites how much they love the product and have you think to yourself…”I sent him/her there!”

As a test, till the 31st of this month (January), Above the Coals BBQ is offering a free 3 ounces to anyone who refers a NEW customer to us and they complete a purchase of at least 10 oz or more. The same discounts apply for the referred person. They can use “frozen20” for 20% off site wide and “Like” us on Facebook or circle us on Google + to see the other incentives offered for the month. 

When the NEW customer orders, please indicate at checkout who the person is who referred you and we’ll send them a free 3 ounces of one of the following. Please indicate a contact source for the person who sent you so we can get the 3 ounces to them that they like.

  • Signature Classic
  • 2 Alarm
  • The 617
  • Carolina Heat Wave
  • El Toro
  • Lavanero

Follow us on Facebook, Twitter, Instagram, and Google + as well!

Thank you again for your ongoing support and we look forward to building this customer base together (while sending out referral seasoning!)

Chris

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How to start off 2014 – With a great review!

Carolina PileWhat do we love as much as BBQ?

Answer: Rockin’ press coverage!

Yesterday we were graced with some great feedback and a stellar write up from Thomas Wilson from YouGottaEatThis (.com). Above the Coals started a relationship with YGET back last Summer when a sample of a few of the blends were sent to local chefs and the Signature Classic was tested. The feedback was excellent and outside of customer feedback, this was some great local coverage.

That article can be found HERE.   (June 29, 2013| By Cali du Blanc)

 

Chix Wings

Yesterday we were informed that a write up would be “featured” on the website, including some questions that were sent my way for an interview. You will find out a lot about the way I feel about our product, how I approach the needs of the company, and what I am working on. You will also get a feeling how Thomas at YGET felt about Above the Coals. We knew we weren’t just some ordinary seasoning you get off the shelf…and he agreed! 

Here’s a snippet of the article:

Chris Kulturides is the brains AND brawn behind Above The Coals Seasonings, a lineup of seasonings that has almost completely altered the way I approach grilling. When I was notified to keep an eye out for a package from Above The Coals, I was apprehensive due to the hundred upon thousands of self-proclaimed “best flavor ever” brands that pollute the marketplace….

We are very grateful for the coverage that we have received from Pete, Thomas and Cali at You Gotta Eat This (.com)

For the FULL READ of the latest review and “Feature” at YGET, Click HERE! (Thanks!)

Follow us on Facebook, Twitter, Instagram, and Google + as well!

Please take a read, comment over there and share our review!

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The Christmas Finish Line

Cant find the right Christmas Gift?

Christmas calendarEach and every year we have that thing called the “mad dash” or “last minute shopper” that needs to pick up a gift or 2 or 6 for people on there lists that are either hard to buy for, or we’ve forgotten about them. (you know you have done that before!)

Above the Coals wants to point out the 2 best deals of the season and the fact that they are available to ship out till Friday 12/20 in time for Christmas.

As a brand, we have shipped to Japan, Canada, the UK and to over 50% of the states here in the US and we have found that our #1 selling seasoning is our Signature Classic. You can get this in a 6 oz Mason Jar with a 3 ounce bonus of Classic in one of our FDA approved food pouches! This is a great deal. Click the link below to order this from our Square Marketplace. This special will only run till 12/25!
Shakers on Square Market
Another great deal is our package deal called “The Sampler.” This is 4 of our blends in 3 ounce sizes for less than $11! Offer only valid till 12/25/13! This is a great gift for the person that loves to grill and loves seasoning! The Sampler on Square Market
Follow us on Facebook, Twitter, Instagram, and Google +!