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Instagram and the impact of social media

SMPWhere do you get your fix of Social Media?

You’re probably asking why a blog for a BBQ seasoning company would be asking YOU where you get your social media from…

Here’s why. We ask ourselves, how we can do better?  How can we get the word out about how great our product is? What is the best avenue to take when it comes to social media?

We have been involved in social media for a long time. (Twitter from the start, Facebook from the start, Google + right after they launched, Instagram (personally), and a few other well know sites.) But one of the things we’ve seen as we create new blends, cook, and photograph our fare for you all to see is the need for more pictures and video!

Let’s start with pictures. People love pictures and that’s where our next step will be. We have opened up a new Instagram account just for Above the Coals BBQ. Here is the link in case you would like to follow us, like, and comment on our pictures. ( www.instagram.com/abovethecoalsbbq ) We feel that the exposure (no pun intended) that pictures bring to current customers, potential customers, and their friends is invaluable. We are looking forward to showing you some of the things that we have done in the past, and going forward.

Instagram Mason

Do you engage in social media?

The answer isn’t that you are on Facebook and Twitter. but do you actually start or get involved in the conversations that interest you? What would give you the warm and fuzzy feeling to “Like and Share” something from Above the Coals? We love to be engaged with others when it comes to our brand and general conversations. I honestly think from the feedback that I get is that most people are getting an “overload” from social media because it’s the way most everything gets sold. The days of the brick and mortar are fading away to the Internet. Personally, I love both avenues to sell and promote our product. I hope you get a chance to answer some of these questions on our Facebook Page. I will be posting a link to this blog there and on Google +.

Pictures or video?

Are you more apt to engage when a picture is posted or a video? I have always leaned towards photography seeing where I love the art of taking a great picture (or so I try!), but still like the message that video can deliver. I’m looking forward to doing some more videos and opening up a new channel for them as well. Look for some additional videos on the “Video” tab here on the website in the coming days/months. Updates when they come out will be on all our social media spaces.

Instagram? YES!

We love that we can promote on Instagram and I hope you can get involved with us over there! Take a look today for some great info on a sale that is happening now so that you can take advantage some savings!

Comments?

You can comment on this post under the link on our Facebook and G+ Page.

Thanks!

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Comfort Food – Chili

Chili
Winter’s coming…

With the Winter on the horizon here in the Tri-State (New England) area and temperatures dropping, some comfort food is just what the Dr. ordered.  This past weekend we took the liberty as we always do when making chili to “eye” the seasonings that go into the pot and after getting the taste just right some flare was added to the final product.

Above the Coals BBQ Seasonings has spread the word and some samples of our new habanero based seasoning to select customers for review, and I have to concur that it really does liven up the flavor of many foods. As you can see in the picture to the left, some of the habanero seasoning (name TBD) was sprinkled on top (for the picture) and then mixed in.

It was……..stunning. Delicious. Like placing a few (…….) it was the delay in heat that got me. I could taste the flavors of a seasoned pot of chili, but received the delayed response from the heat that allowed me to enjoy the chili without overpowering it. Just delicious (But we are biased I suppose)

The second day is always better

I have heard for the longest time that many comfort foods are better the day after being made. I can only think of one that is better the day after. It’s chili. Don’t get me wrong, I love pizza and cold chicken wings the day after and even some chicken breast, but the flavor in those foods are the same.

When it comes to chili, the flavors have some time to marry and make the mixture much more robust. Today’s helping of yesterdays bounty was just that. Robust! Also, knowing that the flavors were going to be popping much more than yesterday, I went with the Above the Coals Signature Classic Seasoning for this helping. The pictures below do it no justice as to how great it really was.

Here are some helpful hints for reheating chili in the microwave:

  • Start with .45 seconds to a minute on the timer and remember to cover what you are heating!
  • Take out and stir well
  • Add an additional 1 minute in the microwave
  • Stir again
  • If you like cheese on your chili, add a layer and heat for 20-25 seconds and let it rest a few minutes before you burn your tongue.
  • Add Above the Coals BBQ Seasonings (Classic, 2 Alarm, Carolina, or the new habanero coming out soon) and ENJOY!

I also enjoy some sour cream with my chili, and who could forget some corn bread. (Make sure to add sour cream AFTER you heat it up, or you’ll be left with a liquid mess of sour cream on top your chili.

Below you can see today’s take, because the 2nd day is always better (for chili anyways!) Just awesome!

I’ll be getting my personal chili recipe together and producing a video for you in the coming months. It’s to die for…trust me!

Chili Day 2

Don’t forget, you can pick up some of our seasonings at our Square Marketplace, and look for our Monday Deal! They are always insane deals!

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Monday Deal is posted!

Carolina PileOur Monday Deal is HOT!

There is no better time for a deal that can warm your wallet, palette, and your heart. It’s one of our favorites and our 2nd best seller in the line. Our Monday Deal is our Carolina Heat Wave in our shaker top bottle, available on our Square Marketplace site!

This seasoning is great for baking, grilling, smoking, or slowing cooking. It’s been used in the crock pot here in the kitchen, and the aroma will make you excited for the end result.

This was a seasoning that wasn’t even supposed to make the line, but after some taste tests, samples, and a few focus groups, this one was a winner.

Below you will see the link to the Monday Deal on our Square Marketplace where you can get some substantial savings today, and today only! Click the link and pick up as many as you like. We are ready for your orders!
Carolina 4.5 oz Shaker on Square Market

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Monday Deal

Case of the Monday’s?

The one thing that we’ve done at Above the Coals is enhance a lot of food that is grilled/BBQ’d on the weekends. In an effort to make your weekends better, we are introducing our “Monday Deal.”

I know a lot of people (me included), that don’t care for Monday very much. I was thinking over the weekend if we did a Monday Deal, then everyone who buys from us can enjoy there weekends that much more by receiving a shipment from us…at a great price!

Here’s how it works and where you can find it!

Each and every Monday we’ll post a new deal on our Square Marketplace site where you can find all of our specials. This deal will be for one product and be limited from 1-10 units. Once the special is SOLD OUT, you will have to wait for next Monday to arrive to see what’s next. I would encourage you to act fast, because I can’t see these items lasting very long.

What are we featuring today on the Monday Deal?

We want to make your weekends better, but we don’t want to lose sight that the Holidays are less than 80 days away, so we had some Signature Classic in mind to kick off the Monday Deal!

Our Signature Classic is the staple of our line. Offering a taste that is great on everything from chicken to pork to steak and even veggies (some of the applications), we bring this seasoning to you with a “no heat” status, but delivering a sweet taste with a touch of salt, then a smokey finish. Classic is Classic and the review keep coming in from out friends on Facebook, Twitter, and G+.

This deal originally goes for $18.99 on our website, but is offered today as part of our new “Monday Deal” for just $10.45!! (That’s 45% OFF!!!) Click on the picture/link below to purchase. Oh yeah,  there’s only 5 available at this price! Once SOLD OUT, the deal is gone! (This would make a great Xmas/Holiday gift!!!)

Monday Special! 12.5 oz Signature Classic Mason on Square Market

16 ounce Mason

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Mason Madness Sale (Closeout Sale)

The catch phrase…

8 ounce Mason (Holds approx 6 oz)

Clearance, Liquidation, Daily Deal, Steal of the Day, Bonus Buys, End of Season Clearance….All monikers that are attached to products that have seen the end of the line…We have that day coming…

You called it what?

In earlier days, I had a company that I did have an “ODD” (“One Day Deal”) which is great and all, but when products are put on sale in the food category, they don’t always sell out in a day…So, with that said, I have decided to call this latest offering a “OTG” (Offer till Gone). While looking at the way products are purchased by customers, and the way that they are received, we have decided to move some of the containers in stock to make room for more of the other sizes in other categories. (Pouches, Shakers, and Limited Editions).

An early dismissal…(and a great deal for you!)

The container that is going to no longer be carried is the 8 oz. Mason that holds approx. 6 ounces of product to make room for new products that are coming, and also to bulk up on shakers and the launch of our wholesale program (so you can find us in your local grocers!) Also, with this purchase you’ll receive an additional 3 ounces of Signature Classic at no charge!

Where is this Offer till Gone or “OTG?”

We are hosting this offer at our Square Marketplace where you’ll find all our specials. The tab “Sale Items” will direct you there. Click HERE to be directed there now!

Signature Classic Mason 6 oz w/Bonus 3 oz Classic Food Pouch on Square Market

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