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Instagram and the impact of social media

SMPWhere do you get your fix of Social Media?

You’re probably asking why a blog for a BBQ seasoning company would be asking YOU where you get your social media from…

Here’s why. We ask ourselves, how we can do better?  How can we get the word out about how great our product is? What is the best avenue to take when it comes to social media?

We have been involved in social media for a long time. (Twitter from the start, Facebook from the start, Google + right after they launched, Instagram (personally), and a few other well know sites.) But one of the things we’ve seen as we create new blends, cook, and photograph our fare for you all to see is the need for more pictures and video!

Let’s start with pictures. People love pictures and that’s where our next step will be. We have opened up a new Instagram account just for Above the Coals BBQ. Here is the link in case you would like to follow us, like, and comment on our pictures. ( www.instagram.com/abovethecoalsbbq ) We feel that the exposure (no pun intended) that pictures bring to current customers, potential customers, and their friends is invaluable. We are looking forward to showing you some of the things that we have done in the past, and going forward.

Instagram Mason

Do you engage in social media?

The answer isn’t that you are on Facebook and Twitter. but do you actually start or get involved in the conversations that interest you? What would give you the warm and fuzzy feeling to “Like and Share” something from Above the Coals? We love to be engaged with others when it comes to our brand and general conversations. I honestly think from the feedback that I get is that most people are getting an “overload” from social media because it’s the way most everything gets sold. The days of the brick and mortar are fading away to the Internet. Personally, I love both avenues to sell and promote our product. I hope you get a chance to answer some of these questions on our Facebook Page. I will be posting a link to this blog there and on Google +.

Pictures or video?

Are you more apt to engage when a picture is posted or a video? I have always leaned towards photography seeing where I love the art of taking a great picture (or so I try!), but still like the message that video can deliver. I’m looking forward to doing some more videos and opening up a new channel for them as well. Look for some additional videos on the “Video” tab here on the website in the coming days/months. Updates when they come out will be on all our social media spaces.

Instagram? YES!

We love that we can promote on Instagram and I hope you can get involved with us over there! Take a look today for some great info on a sale that is happening now so that you can take advantage some savings!

Comments?

You can comment on this post under the link on our Facebook and G+ Page.

Thanks!

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Some Soup for you!

soup-nazi

Seasonings not just for the Grill/BBQ…

IMG_3881With Winter fast approaching and the crock pot dusted off, it’s time for soups and chili! We have been making chili here, but wanted to show you our Beef Barley/Lentil Soup. This is one that will warm your heart and your stomach!

We get a lot of friends/customers who ask if they should use the Above the Coals Seasonings on other foods?

The answer is…YES.

We love our seasoning on everything from popcorn (this has been tried) to mixed into handmade burgers (Video located in the Video Tab here on the website), to an added “extra” in soups and chili’s.

What seasoning goes with what soup/chili?

We all have preferences, and mine are wide. I love a bit of the 2 Alarm in my chili because of the array of flavors and the fact that I get some of the green pepper taste on my pallet. Pictured here is our Carolina Heat Wave added to the Beef Barly/Lentil Soup, which kicked up the flavor and added some heat to this dish. The table grind black pepper used in the Carolina really gave this soup a nice peppery bite, but was also complimented by the other ingredients in the seasoning.

It was a great taste to start with, and with the added seasoning it really made it tasty.

I have tried the Signature Classic in this soup (in the last batch) and the flavors were different, but added that BBQ taste to the meat and potatoes that I wanted without the heat. It’s all personal preference and that is the nice part of having a little bit of Above the Coals Seasonings handy.

Here’s the recipe:

Ingredients:

1 lb. lean ground beef

1 Med. onion chopped

2 Cups cubed red potatoes

1 Cup dry lentils (rinsed)

1/2 Cup medium pearl barley

8 Cups water

2 Tsp. Beef Bouillon Granules

1 Tsp Salt

1/2 Tsp. Lemon Pepper Seasoning

1 28 oz. can/crushed tomato

Cook beef and onion over medium heat until meat is no longer pink, then drain. Transfer to slow cooker then layer with potatoes, lentils and barley. Combine water, bouillon, salt, and lemon pepper and pour over vegetables. Cover and cook on low for 6 hours and then add tomatoes at the 6 hour mark and stir. Cook 2 additional hours and ENJOY!! Add some Above the Coals seasoning to taste and let us know what you think!

As an added note:

The habanero seasoning that has been talked about a lot lately will be available VERY soon. Please check our Facebook Page for release dates and how you can get your hands on some!

You can also follow us on Twitter, and Google +!

 

 

 

 

 

 

 

 

 

 

 

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The 617 – Limited Quantities

The 617

Close to selling out…

Over the Summer of 2013, Above the Coals BBQ released a “limited edition” seasoning called “The 617.” This seasoning embodied everything that the name on the bottle represented. You see, the “617” is the area code Massachusetts and this was released on the day of the Boston Marathon.

While doing inventory…

I came across some stock that was behind some of our shakers with the same top. The remaining amount (less than 10) is available now through our Square Marketplace. (Link below)

When is it coming back?

It’s a question that we ask ourselves a lot here. We are currently getting ready for the launch of 2 new flavors, so this one could come back at any time. Either way, today is a great day to get a great deal on some very flavorful seasoning that will give you some pep in your step, give you the taste of jalapenos, and lead you to Flavor Town! Get some today at the Marketplace!
Above the Coals BBQ on Square Market

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