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2017 Wrap Up

Wrap Up 2017:

Welcome to year #5 for Above the Coals BBQ/Grill Seasonings! I’ve always enjoyed the yearly wrap up, so let’s dig in!

I think back to 2012/2013 when the conversation started about making my own seasoning and I NEVER in a million years would have believed that we’d be in year # 5 with revenues on the rise and the customer base expanding. Here is a current state of the union and where we are headed in 2018!

Retail:

So many factors come into play when we decide what direction to go in with retail. The one major aspect that we see changing is….shipping. The USPS and ALL major carriers have raised their pricing on shipments that are overnight, ground, Priority or First Class. It doesn’t make us happy to say that we are going back to prices with shipping. Sorry. (But, I have a solution.)

My solution to continue to grow our business is to offer monthly incentives in different ways to offset the increase in shipping and to throw in a little “extra.” For instance, some months (and we’ll do something every month this year and see how it goes), we’ll do monthly coupon codes for a % off your entire order. Also, we’ll be throwing in some “extra” at above the retail price so you’ll make out better in the end. In addition, I want to put in some extra products on certain months. So, if you spend a certain amount, you’ll get (X) product free with your order. I know that as our company has grown, so have the quantities that customers are buying. With that said, I’ll be featuring “extra quantities” over and above what you order on some months! So, there may be a month that you order a pound of Classic and you get 1.5 pounds or more! I feel better knowing that the customers that we serve and will serve will be getting a superior value and service for your money!

Wholesale:

Wow…there is a lot to be said here…But I won’t bore you. (It’s a wrap up, not a novel.)

The past year has seen a few new customers that have done great with our products in their retail delis, butcher shops and catering businesses. As of now, we are on our 3rd menu change at Taphouse 15 in Jefferson, NJ. They’re using our seasonings and craft mustards that we distribute to enhance their menu items. The feedback has been great and we’d love to be on more menus.  Meanwhile in Missouri, yes MO (you didn’t read that wrong), Above the Coals is on the menu at Mount Carmel Senior Living in O’Fallon, MO under Chef Mark Rodriguez. We’ve been working with them for almost a year at this point.

We want to thank all our partners who have chosen us to be on their menus and also on their shelves. We are very excited to see where our wholesale business goes in ’18.

If you want to bring in quality products that offer a nice margin and also a distributed line of  mustards, please email us via the “contact us” tab and let’s get some product in your stores!

New Products:

Yes, I’ve already started. I can’t say what it is, but the few people that have tried it locally say that it’s super tasty and has amazing flavors. Flavors that we haven’t used in the past. Also, it isn’t red…no paprika, no smoked paprika…nada…

Pepper powder is coming to the website soon. No ETA at this point, but it will be a web only product we are thinking.

Dried peppers will be available as well. We’ll be selling the same peppers that we grow, dehydrate and grind up to add to our blends. Again, a web only product. No ETA as well.

Sauce…no comment at this time.

Be on the look out via our Facebook, G+, Twitter and Instagram pages for updates on what we are doing as well as monthly offers and specials.

As we wrap up 2017 and head into 2018, we wouldn’t be where we are today without the loyal support of our customers (retail and wholesale). Thank you very much and may 2018 bring you peace and prosperity as well!

Chris and Beth

Where can you find us?

Pennington Quality Market 
Pennington, NJ

oKaysions Katering
Alpha, NJ

Mount Carmel Senior Living
O’Fallon, MO

Arctic Foods
Washington, NJ

Barry’s Appliance and TV
Bridgewater, NJ

Rath’s Deli
Stewartsville, NJ

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New Retail Shaker Bottles

It’s been a long time coming, but the shakers that will be available in the stores are in. We are going to feature our #1 selling seasoning “Signature Classic”, our “Carolina Heat Wave”, and our latest creation “El Toro.” All shakers are foil sealed to maintain freshness, and equipped with a wide 5 hole top for ease of use.

For more information on how are blends taste, check out the home page by clicking on the top banner or here at www.abovethecoals.com

Retail 3 Pack: Our newest shaker bottles are available in stores now!

Retail 3 Pack $26.99


 

Signature Classic – A blend of sweet, a touch of salt and a great smokey finish. Great for everyone.

 

Signature Classic $9.95

 
 

Carolina Heat Wave – A blend that speaks for itself…it brings the heat and a full flavor. A true BBQ blend for everyone from the casual griller to the hardcore BBQ smoker!

Carolina Heat Wave $9.95

 

 
  
El Toro – Our delicious habanero based seasoning!
 

El Toro $10.95

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Mason Jar Madness!!

SALE EXTENDED!!

Has Summer arrived?

With the weather finally starting to break (who thought it would be in the upper 50’s on May 29th in NJ), it looks like we can start to settle into that thing called SUMMER!

Instagram Mason

Celebrate Dad’s with something other than a tie…

Putting Memorial Day in the rear view mirror, we can now look forward to Father’s Day and the 4th of July.  I thought it would be a great time to do a MAJOR SALE on Mason Jars and also our 3 pack of New Retail Shakers!Retail 3 Pack

ALL Mason Jars (Clear)
Our Mason Jars hold approx 12 ounces (approx from seasoning to seasoning) and are available in the following:

 

Click on any of the blends above and the link will take you to our Square Marketplace where the jars are on sale, or just purchase from the “Add to Cart” buttons below. 

We’ve made it easy for you to pick up your Mason Jars (Clear and in the Blue and Green color) in this post!!

Check out right from here!!

Heritage Series Green Mason

Heritage Series Blue Mason

 

 

 

 

 

Color :
Blend :
$27.95

Pint Mason

16 ounce Mason

 

 

 

 

 

Blend :
$26.95

For a whole list of descriptions of how our seasonings taste, check out the main page at www.abovethecoals.com, and if you are unsure of what to get, you can always get our product called “The Sampler” on our Square site here in any configuration!

Bonus!

Black Shaker-1As a bonus, any Mason jar or food pouch that is purchased this weekend will receive a empty (no labeled) shaker to put some seasoning in….FREE!!! Order 2 jars, get 2 shakers and so on and so on…..

Happy early Father’s Day to all the Dads out there and give them something different this year…seasoning is a nice change from that tie that gets worn once and then thrown in the back of the closet.

What dad doesn’t like cooking on the grill?

Get him some today! You’ll thank us later… (SALE ends 6/9/14 at 10 pm EST)

[csbtns]

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BBQ product demo

Memorial Day weekend

Most holiday weekends we have plans with the family, but this year was a little different for all of us. We had the demo on Saturday, Sunday was a day to get the yard mowed and cleaned up, and Monday was a day at the parade and time with family. It really was a great weekend that started strong with the demo and finished with a nice cookout. The way anyone would want a holiday weekend to go…smooth!

Saturday at the Market

It all started about a month and a half ago where you start to think of all the things that you’ll need for a successful demo of a new product in the marketplace. This demo was no different than any presentation that I have done in my past. It’s trial and error and you have to go into it knowing that you’ll bring more equipment than will be used, but that’s part of the learning curve. So, last week we really put our production and work into full gear with making product for the demo at Pennington Quality Market.

We had everything in place and all we had to do was turn out some awesome BBQ for the shoppers in the market. I started to smoke 16 pounds of pork loin and did that for about 5 hours then wrapped them up and put them in 2 slow cookers. We ended up with 3 flavors from our Signature Classic, Carolina Heat Wave, and El Toro seasonings that all turned into some awesome pulled pork. Customers in store loved it and the taste of the seasonings. We were very pleased with the feedback, and even the one person that said our seasoning had no taste made us just laugh when we know she must have had no taste buds!

With new customers buying our product at the demo and an overall success, we scheduled a date of June 14th (Father’s Day weekend) to go back and showcase our seasonings again. We did notice that all the store employees were very nice and welcoming to us when we arrived and the entire time we were there.

Thank you!

Over the past few weeks the Above the Coals page on Google + had blown up, and I wanted to thank you for coming and circling us. We have a lot of specialty markets that have started following us and I would love to hear from those companies if you have interest in bringing in a new 100% handcrafted specialty product like ours. Reach out cause we’ love to hear from you!

I’ve always loved the power of social media if used right, and the one thing that we (ATC) needs more of is “shares.” If you see some of our content on Facebook, G+, Twitter…etc, and know someone that would like to see it too, share it!

Thank you to everyone that has taken this journey with us…the nice thing is…we’re just getting started.

Chris
[csbtns]

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Friends and Family Sales Event

April showers bring…

…a great sale to start off the month of May. With the monsoon in the Northeast gone and the warmer temps coming in, we are excited about the Spring and Summer. It can only mean one thing…Grill Season is now open! We have talked to many of you who are getting the yard in order, planting some flowers, buying gas for the mower…and all that good stuff! Oh yeah, and getting the grill ready for cooking outdoors and enjoying the season.

The 617 LabelAlong with the sales event

We are currently running a “guess the weight” contest for someone to win some “617” seasoning. If you aren’t familiar with The 617, take a look here on the website after ready the blog. You can check out the contest and “Like” our page on Facebook here.

For a shortcut to our latest email – (click on the picture of The 617  and it will direct you to the latest email that was sent out with our current sale offering!)

Email list

Over the past few days we have encouraged friends and friends of friends to sign up for our email list. We don’t email often, but when we do, the offer is always very good. Sign up today (in the right sidebar) and never miss a thing from Above the Coals BBQ/Grill Seasonings.

In other news!

We are offering Master Cases (8) boxes of 12 shakers (total 96) of our Signature Classic, Carolina Heat Wave and El Toro seasoning for retail customers who are interested in carrying our product. To inquire, email sales@abovethecoals.com

Have a great weekend and grill on!!

Chris