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Year of the habanero?

habaneroHave you tried our El Toro?

We truly believe this year is the “Year of the habanero!” With all the searches that are being done on the web for habanero (s), how could it not be? Right before the holidays, Above the Coals started to produce a very tasty seasoning called El Toro. This is our version of the habanero based seasoning that we are starting with. This seasoning has a full amount of flavor with hints of sweetness and a touch of salt without sacrificing the flavor of your food.

A small percentage of tasters were asking for “more heat” and Above the Coals decided to ramp up the amount that we use in each handcrafted batch. We decided this brand would be called “Lavanero.” This seasoning has 50% more habanero used in it.

Both are available on our Square Marketplace site and here on www.abovethecoals.com with a 20% discount by using “love20” at checkout. 

Warm up with some seasoning that packs either a little heat, or a lot! Get some today!

El Toro on our Square Marketplace!

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Instagram and the impact of social media

SMPWhere do you get your fix of Social Media?

You’re probably asking why a blog for a BBQ seasoning company would be asking YOU where you get your social media from…

Here’s why. We ask ourselves, how we can do better?  How can we get the word out about how great our product is? What is the best avenue to take when it comes to social media?

We have been involved in social media for a long time. (Twitter from the start, Facebook from the start, Google + right after they launched, Instagram (personally), and a few other well know sites.) But one of the things we’ve seen as we create new blends, cook, and photograph our fare for you all to see is the need for more pictures and video!

Let’s start with pictures. People love pictures and that’s where our next step will be. We have opened up a new Instagram account just for Above the Coals BBQ. Here is the link in case you would like to follow us, like, and comment on our pictures. ( www.instagram.com/abovethecoalsbbq ) We feel that the exposure (no pun intended) that pictures bring to current customers, potential customers, and their friends is invaluable. We are looking forward to showing you some of the things that we have done in the past, and going forward.

Instagram Mason

Do you engage in social media?

The answer isn’t that you are on Facebook and Twitter. but do you actually start or get involved in the conversations that interest you? What would give you the warm and fuzzy feeling to “Like and Share” something from Above the Coals? We love to be engaged with others when it comes to our brand and general conversations. I honestly think from the feedback that I get is that most people are getting an “overload” from social media because it’s the way most everything gets sold. The days of the brick and mortar are fading away to the Internet. Personally, I love both avenues to sell and promote our product. I hope you get a chance to answer some of these questions on our Facebook Page. I will be posting a link to this blog there and on Google +.

Pictures or video?

Are you more apt to engage when a picture is posted or a video? I have always leaned towards photography seeing where I love the art of taking a great picture (or so I try!), but still like the message that video can deliver. I’m looking forward to doing some more videos and opening up a new channel for them as well. Look for some additional videos on the “Video” tab here on the website in the coming days/months. Updates when they come out will be on all our social media spaces.

Instagram? YES!

We love that we can promote on Instagram and I hope you can get involved with us over there! Take a look today for some great info on a sale that is happening now so that you can take advantage some savings!

Comments?

You can comment on this post under the link on our Facebook and G+ Page.

Thanks!

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Coming soon – Habanero based seasoning

In the Lab and (coming soon)…

habanero_orange

As I mentioned just about a week ago, we had a lot of goals to achieve in the coming days/months, and even set some goals for over the Winter. When I started to think about this Summer’s bounty of freshly grown habanero peppers and how they would be used, I came up with “Seasoning Block”…similar to writers block…but trying to envision what it would look like, taste like and what would be going into it.

So, I grabbed a bowl and all my ingredients and started to work this week on something that some people have been asking for..”The hot stuff…” (as they coined it…)

I wanted to make sure that all the ingredients would do a few things (and mind you I haven’t cook with this yet), but I wanted to have the presentation of our Classic blend, but with the compliments of table ground black pepper and some other ingredients that would “lead you down the trail of flavor, then BAM….hit you with the “Here I am” sensation.

How hot is this?

Peppers are rated based on the Scoville ratings scale for heat. Here is where you can see what the ratings are for certain peppers. As described under the Habanero pepper page, you will read this:

Details

The Habanero is one of the hottest and most famous chilis in the world. When eating and not thinking too much about the heat levels of the Habanero Orange, you will discover a plum-tomato apple-like taste. This extremely hot pepper is popular in Mexico, South America and the Caribbean. It’s 40 times hotter than a Jalapeno! The pods are about 5 cm long and 2.5 cm wide. The Habanero has a long growing season and loves heat. When you want to add some hotness to your dish, then the Habanero is one to put on your shopping list.

Watch out! The use of plastic gloves is recommended.

Species: Capsicum Chinense

Name: Habanero Orange

This is the Big Leagues for the heat/pepper lover. The Scoville rating is 150,000-325,000 units. Straight up…It’s hot.

On a dry taste, I can tell you a few things about this. It’s sweet, super flavorful, then it evens out, then it introduces itself to your tongue. ‘Here I am!” An even heat spice, numbing, but still temporary without giving up the full flavors of the rest of the spice. I personally tried this and called and text everyone because IT IS what I was shooting for. At first I was thinking smokey salt with the ingredients that I used and it soured the salt after smoking it. That was out and I am glad I went with my instincts…

Where do we go from here?

As I always do, I will be testing this here on a variety of foods (in small portions) because the rest of the house doesn’t like it hot…just me. So, taste tests, some local taste testers will get samples and we’ll be sending out samples of the blend to selected customers to try. Samples will be sent out on a limited basis with an outline of the feedback that we are looking for.

Get ready…It’s awesome…

For more information on Above the Coals, check us out on the following social spaces:

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