Wrap Up 2017:
Welcome to year #5 for Above the Coals BBQ/Grill Seasonings! I’ve always enjoyed the yearly wrap up, so let’s dig in!
I think back to 2012/2013 when the conversation started about making my own seasoning and I NEVER in a million years would have believed that we’d be in year # 5 with revenues on the rise and the customer base expanding. Here is a current state of the union and where we are headed in 2018!
So many factors come into play when we decide what direction to go in with retail. The one major aspect that we see changing is….shipping. The USPS and ALL major carriers have raised their pricing on shipments that are overnight, ground, Priority or First Class. It doesn’t make us happy to say that we are going back to prices with shipping. Sorry. (But, I have a solution.)
My solution to continue to grow our business is to offer monthly incentives in different ways to offset the increase in shipping and to throw in a little “extra.” For instance, some months (and we’ll do something every month this year and see how it goes), we’ll do monthly coupon codes for a % off your entire order. Also, we’ll be throwing in some “extra” at above the retail price so you’ll make out better in the end. In addition, I want to put in some extra products on certain months. So, if you spend a certain amount, you’ll get (X) product free with your order. I know that as our company has grown, so have the quantities that customers are buying. With that said, I’ll be featuring “extra quantities” over and above what you order on some months! So, there may be a month that you order a pound of Classic and you get 1.5 pounds or more! I feel better knowing that the customers that we serve and will serve will be getting a superior value and service for your money!
Wow…there is a lot to be said here…But I won’t bore you. (It’s a wrap up, not a novel.)
The past year has seen a few new customers that have done great with our products in their retail delis, butcher shops and catering businesses. As of now, we are on our 3rd menu change at Taphouse 15 in Jefferson, NJ. They’re using our seasonings and craft mustards that we distribute to enhance their menu items. The feedback has been great and we’d love to be on more menus. Meanwhile in Missouri, yes MO (you didn’t read that wrong), Above the Coals is on the menu at Mount Carmel Senior Living in O’Fallon, MO under Chef Mark Rodriguez. We’ve been working with them for almost a year at this point.
We want to thank all our partners who have chosen us to be on their menus and also on their shelves. We are very excited to see where our wholesale business goes in ’18.
If you want to bring in quality products that offer a nice margin and also a distributed line of mustards, please email us via the “contact us” tab and let’s get some product in your stores!
Yes, I’ve already started. I can’t say what it is, but the few people that have tried it locally say that it’s super tasty and has amazing flavors. Flavors that we haven’t used in the past. Also, it isn’t red…no paprika, no smoked paprika…nada…
Pepper powder is coming to the website soon. No ETA at this point, but it will be a web only product we are thinking.
Dried peppers will be available as well. We’ll be selling the same peppers that we grow, dehydrate and grind up to add to our blends. Again, a web only product. No ETA as well.
Sauce…no comment at this time.
As we wrap up 2017 and head into 2018, we wouldn’t be where we are today without the loyal support of our customers (retail and wholesale). Thank you very much and may 2018 bring you peace and prosperity as well!
Chris and Beth
Where can you find us?
Pennington Quality Market
Mount Carmel Senior Living
Barry’s Appliance and TV