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2017 Wrap Up

Wrap Up 2017:

Welcome to year #5 for Above the Coals BBQ/Grill Seasonings! I’ve always enjoyed the yearly wrap up, so let’s dig in!

I think back to 2012/2013 when the conversation started about making my own seasoning and I NEVER in a million years would have believed that we’d be in year # 5 with revenues on the rise and the customer base expanding. Here is a current state of the union and where we are headed in 2018!

Retail:

So many factors come into play when we decide what direction to go in with retail. The one major aspect that we see changing is….shipping. The USPS and ALL major carriers have raised their pricing on shipments that are overnight, ground, Priority or First Class. It doesn’t make us happy to say that we are going back to prices with shipping. Sorry. (But, I have a solution.)

My solution to continue to grow our business is to offer monthly incentives in different ways to offset the increase in shipping and to throw in a little “extra.” For instance, some months (and we’ll do something every month this year and see how it goes), we’ll do monthly coupon codes for a % off your entire order. Also, we’ll be throwing in some “extra” at above the retail price so you’ll make out better in the end. In addition, I want to put in some extra products on certain months. So, if you spend a certain amount, you’ll get (X) product free with your order. I know that as our company has grown, so have the quantities that customers are buying. With that said, I’ll be featuring “extra quantities” over and above what you order on some months! So, there may be a month that you order a pound of Classic and you get 1.5 pounds or more! I feel better knowing that the customers that we serve and will serve will be getting a superior value and service for your money!

Wholesale:

Wow…there is a lot to be said here…But I won’t bore you. (It’s a wrap up, not a novel.)

The past year has seen a few new customers that have done great with our products in their retail delis, butcher shops and catering businesses. As of now, we are on our 3rd menu change at Taphouse 15 in Jefferson, NJ. They’re using our seasonings and craft mustards that we distribute to enhance their menu items. The feedback has been great and we’d love to be on more menus.  Meanwhile in Missouri, yes MO (you didn’t read that wrong), Above the Coals is on the menu at Mount Carmel Senior Living in O’Fallon, MO under Chef Mark Rodriguez. We’ve been working with them for almost a year at this point.

We want to thank all our partners who have chosen us to be on their menus and also on their shelves. We are very excited to see where our wholesale business goes in ’18.

If you want to bring in quality products that offer a nice margin and also a distributed line of  mustards, please email us via the “contact us” tab and let’s get some product in your stores!

New Products:

Yes, I’ve already started. I can’t say what it is, but the few people that have tried it locally say that it’s super tasty and has amazing flavors. Flavors that we haven’t used in the past. Also, it isn’t red…no paprika, no smoked paprika…nada…

Pepper powder is coming to the website soon. No ETA at this point, but it will be a web only product we are thinking.

Dried peppers will be available as well. We’ll be selling the same peppers that we grow, dehydrate and grind up to add to our blends. Again, a web only product. No ETA as well.

Sauce…no comment at this time.

Be on the look out via our Facebook, G+, Twitter and Instagram pages for updates on what we are doing as well as monthly offers and specials.

As we wrap up 2017 and head into 2018, we wouldn’t be where we are today without the loyal support of our customers (retail and wholesale). Thank you very much and may 2018 bring you peace and prosperity as well!

Chris and Beth

Where can you find us?

Pennington Quality Market 
Pennington, NJ

oKaysions Katering
Alpha, NJ

Mount Carmel Senior Living
O’Fallon, MO

Arctic Foods
Washington, NJ

Barry’s Appliance and TV
Bridgewater, NJ

Rath’s Deli
Stewartsville, NJ

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New Product Announcement – Fielder’s Choice

New Product Announcement

Over the past 4 years we’ve come up with some delicious blends that include our 617 blend, El Toro and most recently, our Savina #7 that brings the heat!. With more creations to come, we have listened to our customers and some of the feedback has been that despite our seasonings being very tasty and not overly powerful in one area, the smoked paprika has been the one thing that we hear the most about. You aren’t the only ones that hate the “kickback” so we have changed out the paprika on this one and went with a regular paprika and brought the same taste as you are used to in our #1 selling seasoning, the Signature Classic.

Here is our label for the new seasoning that will come out on March 1st.

The pre-sale has ended. You can still buy from this page as well as out Fielder’s Choice Page under “Seasonings.”

You’ll get the following:

(1) Shaker Fielder’s Choice 5 oz.
(1) Shaker Signature Classic 5 oz.
(1) Pilsudski Polish Style Mustard with Horseradish 12 oz.
(1) Pilsudski Sriracha Mustard 12 oz.

$27.95 (FREE SHIPPING)

If you want just the Fielder’s Choice – You can purchase that here!

Single Shaker – Fielder’s Choice

$9.95 (FREE SHIPPING)

Fielder's ChoiceAbove the Coals Classic and Pilsudski Mustard

Use of any photographs without the consent of Above the Coals LLC is prohibited. Above the Coals is an approved retailer/distributor of the Pilsudski Brand of mustard.

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Summer Update 2105

Just a few things before we get into the meat and potatoes of our update!!

Clearance:

We are starting to slowly all items to our Clearance section on our Square Marketplace. To find all available items at a deep discount, please click on the Square Market tab and wait just a few seconds for the page to populate. You’ll find all the clearance items there under “Clearance.”

New Retailers:

We are still interested in retailers that would like to carry our product. Please use the “Contact us” tab to inquire about how to get us on your shelves!

Phasing out:

Starting in late 2014 we saw a dynamic increase in the amount of customers who were looking for quantity in the 1, 2 and 3 pounds or more category. The sales this summer (2015) have been a reminder that bulk is a great way to get a good amount and still be able to send a friend home with some because the BBQ was amazing! With this feedback and the support of the sales, we are going to be phasing out our Mason Jar category. We’ll set up a link to all the mason items that we have in stock and sell them off at great prices.

Moving forward:

Above the Coals will only be selling shakers and FDA approved food pouches (like the ones below) via our website and also to our vendors. An official  kraft bagsannouncement  on when the new Bulk Food Pouches are in stock will be made when they arrive. The current thought is to have our food pouches carry 3/5/7 ounces in the grey pouches they you’ll are familiar with, and the 1 and 2 lbs will be in out new kraft bags with oval cut out.

El Toro Food Pouch

 

 

 

 

 

 

In Closing…

We’ll also be making some changes to the website because of the products we’ll be carrying!!

Enjoy your Summer, and let us know how we can help!

Chris and Beth