Memorial Day weekend
Most holiday weekends we have plans with the family, but this year was a little different for all of us. We had the demo on Saturday, Sunday was a day to get the yard mowed and cleaned up, and Monday was a day at the parade and time with family. It really was a great weekend that started strong with the demo and finished with a nice cookout. The way anyone would want a holiday weekend to go…smooth!
Saturday at the Market
It all started about a month and a half ago where you start to think of all the things that you’ll need for a successful demo of a new product in the marketplace. This demo was no different than any presentation that I have done in my past. It’s trial and error and you have to go into it knowing that you’ll bring more equipment than will be used, but that’s part of the learning curve. So, last week we really put our production and work into full gear with making product for the demo at Pennington Quality Market.
We had everything in place and all we had to do was turn out some awesome BBQ for the shoppers in the market. I started to smoke 16 pounds of pork loin and did that for about 5 hours then wrapped them up and put them in 2 slow cookers. We ended up with 3 flavors from our Signature Classic, Carolina Heat Wave, and El Toro seasonings that all turned into some awesome pulled pork. Customers in store loved it and the taste of the seasonings. We were very pleased with the feedback, and even the one person that said our seasoning had no taste made us just laugh when we know she must have had no taste buds!
With new customers buying our product at the demo and an overall success, we scheduled a date of June 14th (Father’s Day weekend) to go back and showcase our seasonings again. We did notice that all the store employees were very nice and welcoming to us when we arrived and the entire time we were there.
Over the past few weeks the Above the Coals page on Google + had blown up, and I wanted to thank you for coming and circling us. We have a lot of specialty markets that have started following us and I would love to hear from those companies if you have interest in bringing in a new 100% handcrafted specialty product like ours. Reach out cause we’ love to hear from you!
I’ve always loved the power of social media if used right, and the one thing that we (ATC) needs more of is “shares.” If you see some of our content on Facebook, G+, Twitter…etc, and know someone that would like to see it too, share it!
Thank you to everyone that has taken this journey with us…the nice thing is…we’re just getting started.